REGISTRATION ENDS NOVEMBER 1ST 2026

Rooted In Regeneration

What if your next True Grace display could send two of your team to a regenerative farm in Costa Rica? Three winning stores will find out.

Better health begins long before a supplement is made.

It begins with healthy soil. That belief is the heart of everything we make at True Grace — and now we're inviting our retail partners to bring it to life.

Rooted in Regeneration is a retail experience that celebrates regenerative agriculture, sparks healthier communities, and rewards the stores that bring the True Grace story to life. This isn't just another merchandising contest — it's a chance to educate, inspire, grow your business, and help customers discover the connection between healthy soil, premium nutrition, and a healthier planet.

The Grand Prize

3
Winning Stores
One from each region (East Coast, Central, West)
2
Team Members Each
Up to 2 team members per winning store
1
Costa Rica Journey

How You’ll Grow the Movement

Across the promotion, you'll earn points by:

  • Creating an inspiring True Grace display

  • Educating customers about regenerative agriculture

  • Growing True Grace sales

  • Sharing your story through social and creative marketing

  • Bringing Healthy People. Healthy Planet. to life in your community

  • Participating stores will receive exclusive promotional discounts.

Why Finca Luna Nueva?

There's a reason this remarkable farm is the destination for our grand prize. Discover the story behind Finca Luna Nueva — and why it continues to inspire the mission and values of True Grace.

Read Full Story →

Your Firsthand Look at Where Regeneration Comes to Life

Three winning stores will each earn an educational journey to Finca Luna Nueva in Costa Rica for two members of their team. There, you'll:

Walk regenerative fields where the movement takes root.

Experience extraordinary biodiversity up close.

See how healthy soil creates healthier food, people, and planet.

Share meals grown in living, thriving soil.

It's an experience you'll bring home — to your store, your team, and your customers.

Mark Your Calendar

Register by November 1st, 2026

Campaign A Runs: Jan 1 -31, 2027
Campaign B Runs: Feb 1-28, 2027

Winners Announced March 31, 2027

REGISTRATION DEADLINE NOVEMBER 1ST

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.