At True Grace, we believe that better health begins long before a supplement is made. It begins with healthy soil, thriving ecosystems, and farming practices that restore the land for future generations.

That belief is what inspired the Planet Health Challenge.

This contest isn't simply about building the best display or increasing sales. It's about inviting retailers to become ambassadors for a movement—helping consumers understand that the
choices they make every day can support both personal wellness and the health of our planet.

Why Finca Luna Nueva?

The grand prize is more than a trip. It is an opportunity to experience the place that helped shape the people and the philosophy behind True Grace.
Finca Luna Nueva is a regenerative organic farm and eco-lodge in Costa Rica that has been stewarded by the Newmark family for decades. Long before regenerative agriculture became a
mainstream conversation, Finca Luna Nueva was demonstrating that farming could rebuild soil, increase biodiversity, protect water, and produce incredibly nutrient-dense food while giving
back more than it takes. It has always stood as a living example of the connection between healthy ecosystems and healthy people.

The farm also holds a special place in the history of our team.

Long before True Grace was founded, Brian, Kristie, and Sara each spent time at Finca Luna Nueva, where they experienced firsthand the transformative power of regenerative agriculture. The lessons learned there—and the shared belief that healthy soil is the foundation for healthy food, healthy people, and a healthier planet—became guiding principles that continue to
influence True Grace today.

For Kristie Hall, visiting Finca Luna Nueva was life changing. Walking the farm, seeing the richness of the soil, experiencing its extraordinary biodiversity, and witnessing how agriculture could restore rather than deplete the land sparked a passion that has become central to her
life's work.

Those experiences continue to inspire everything we do.

Why It Matters to True Grace

True Grace was founded on the belief that supplements should do more than support individual wellness—they should contribute to a healthier food system and a healthier planet.

That commitment is reflected in how we source ingredients, the partners we choose, and our dedication to supporting regenerative agriculture as a pathway toward better nutrition, thriving
communities, and environmental stewardship.

The message Healthy People. Healthy Planet. is more than a campaign. It is a reflection of the values that have guided our team from the very beginning.

This retailer challenge is an invitation to share that story with consumers.

By creating engaging displays, educating shoppers about regenerative agriculture, and inspiring conversations around soil health, sustainability, and nutrition, retailers become partners in advancing a mission that reaches far beyond the supplement aisle.

The Reward

The winning retailers won't simply receive a trip to Costa Rica.

They'll travel to the place that helped inspire the vision behind True Grace.

They'll walk regenerative fields, explore tropical food forests, experience food grown in living soil, and learn directly from leaders who have dedicated their lives to regenerative agriculture.

Most importantly, they'll see firsthand why we believe that when we care for the health of our planet, we also care for the health of its people.

Because once you experience regenerative agriculture in action, you don't just understand it—you believe in it.

And that's the story we hope every retailer helps tell.